No. 02 Strategic creative · selected services
In practice 2011–currentRole Creative Director

I lead creative direction across communications, marketing, original music, and sonic branding.

Fifteen years of work in nonprofit, healthcare, architecture, and public-sector communications. Eight years at Iredale Architecture coordinating proposals across engineers and partners on $5M–$30M projects. Eight self-released tracks; sync-licensable catalog with one-stop clearance.

  • Creative direction
  • Communications
  • Marketing
  • Original music
  • Sonic branding
  • Video direction
Selected work

Lead services

Lead services

I came up coordinating architecture proposals across engineers and partners and producing my own records after hours, usually in the same week.

The work I take on now sits on the same axis: campaigns, brand films, original music, sometimes all three for the same client.

I am rarely the cheapest option for any of these in isolation. I am often the cheapest option for the combination.

Current bookings are healthcare, B Corp, public sector, and arts-adjacent. More from the practice →

Creative Direction · Marketing, Communications, Music

Embedded creative direction across communications, marketing, original music, and sonic branding. Three-to-six month engagements where the same practice runs the strategy and the execution. For organizations that have been burned by vendor coordination and want to fix it.

More on creative direction →

By referral. Retainer or project-based.

Sync Licensing · Catalog placements

A catalog of cinematic indie tracks mastered at Sterling Sound by Joe LaPorta, ready for film, TV, and advertising. One-stop clearance. I own masters and publishing, so deals close fast. Stems, instrumentals, and TV mixes available for every track.

Music catalog →

Licensing from $500 per placement.

Sonic Branding & Original Music · Audio identity

Custom audio identity for brands, podcasts, and campaigns. Audio logos, brand anthems, podcast sonic kits. Written, produced, and delivered broadcast-ready. I work with brand strategists, in-house marketing teams, and agencies that need sound to do work the visuals can't.

More on sonic branding →

Projects from $2,500.

Currently

Open to 1 retainer engagement starting Q3 2026 · Sonic branding queue at ~3 weeks · Sync inquiries reply within 48 hours.

Inquiries via /contact. Usually answered within two business days.

From the recent catalog · Sterling Sound mastering
From the recent catalog · Sterling Sound masteringChristine Savard

From the recent catalog · Sterling Sound mastering

Selected work

Work across four areas of the practice: a provincial caregiver campaign, eight years of architecture proposals, two self-produced singles, and a co-directed music video. The range is the point.

Eight years inside Iredale Architecture coordinating proposals across engineers and partners on $5M–$30M projects.

2014–2022

Featured

Wicked Woman

Music video · 2022 · Co-direction

Tinnitist · BKonthescene · Music for the Misfits

Wicked Woman

Co-directed music video for the self-released track "Wicked Woman," tracked over a pulsating bass line and shot inside a 1930s mansion I had no business being in. Cinematic indie register: one location, a tight crew, performance and narrative cut together in a way that earned coverage from Tinnitist and BKonthescene.

The video is the proof point for music video direction as a service. I was on both sides of the camera for it: artist and director at once.

Watch on YouTube →