Christine Creative · Victoria, BC

Christine Savard

Creative Director · Communications · Marketing · Original Music · Sonic Branding

Multi-hyphenate creative talent.

Grounded in marketing and communications fundamentals: the structural discipline of how organizations tell their story. Artistic practice across original music, sonic branding, and video direction: the work of actually making the things story needs to land.

Most projects need both. Strategy and execution. The campaign and the score. The brief and the film. For clients exhausted by vendor coordination, having one practice direct all of it is the value.

Inquire about a project Selected work

Now

Sonic branding refinement for a Q3 podcast launch. Open to one Q4 retainer slot.

What I work across

  1. FCBC · Black Press / Glacier Media · public-sector campaigns

  2. Iredale Architecture · Architecture proposals · $5M–$30M projects

  3. Cinematic indie · Sterling Sound mastering · Hype Machine pickup

  4. Audio logos · podcast kits · brand anthems

  5. Wicked Woman · co-direction · Tinnitist + BKonthescene

  6. Singers · executives · speakers

Creative Direction

Embedded creative direction across communications, marketing, original music, and sonic branding, where the same practice runs the strategy and the execution together, usually over three to six months. For organizations that have been burned by vendor coordination and want a single through-line from brief to delivery.

Sync Licensing

An eight-track catalog mastered at Sterling Sound by Joe LaPorta. Cinematic indie ready for film, TV, and advertising. One-stop clearance. I own masters and publishing. Stems, instrumentals, and TV mixes available for every track.

Sonic Branding & Original Music

Custom audio identity for brands, podcasts, and campaigns. Audio logos, brand anthems, and podcast sonic kits written, produced, and delivered broadcast-ready. I work with brand strategists, in-house marketing teams, and agencies that need sound to carry weight the visuals can't.

Selected work

Selected work

Music brand · 2017–2024

Personal Music Brand

Artist · Songwriter · Producer · Creative direction

  • Sterling Sound mastering
  • Hype Machine pickup
  • 8 self-released tracks

TinnitistDNüMusic for the MisfitsBKonthescene

The playbook I run for clients, on my own brand first.

Case study

Music video · 2022

Wicked Woman

Co-direction · Performance · Creative direction

  • Indie cinematic
  • Press picked up

TinnitistBKonthescene

Case study

Recording artist

Music

Cinematic indie catalog mastered at Sterling Sound by Joe LaPorta. Suited for film, TV, and advertising. One-stop clearance, masters and publishing held independently.

Music catalog

Bright, warm, expressive, tender.

Tinnitist · Darryl Sterdan

On the practice

On the practice