Marketing fundamentals. Artistic practice.

The work spans nonprofit, healthcare, architecture, and public-sector clients across fifteen years of strategic communications practice. At Iredale Architecture, that meant coordinating proposals across engineers and partners on $5M–$30M projects; at Family Caregivers of BC, it meant writing for readers who are exhausted, often grieving, and skeptical of institutional messaging. The FCBC Sandwich Generation provincial campaign syndicated through Black Press and Glacier Media is the most recent large-scale example. The discipline of writing under pressure for a regulated audience is the spine of every other capability on this page.

Brand strategy work across nonprofit, healthcare, architecture, and public-sector clients, with arts-adjacent work for independent artists and small studios on the side. Embedded engagements run three to six months, long enough to own the strategy and stay through the execution. The fractional creative director positioning: one person running the thinking and the making, not managing a roster of vendors doing both.

Custom audio identity for brands, podcasts, and campaigns. Audio logos, brand anthems, and podcast sonic kits written, produced, and delivered broadcast-ready. The differentiator is that the person writing the brief and the person writing the score are the same person, which means the sound arrives already knowing the strategy rather than learning it after the fact.

Co-direction on the 2022 self-produced single "Wicked Woman," tracked over a pulsating bass line and shot inside a 1930s mansion. The video was picked up by Tinnitist and BKonthescene and is the proof point for the service: I was on both sides of the camera for it. Artist and director at once. Music video direction for select indie artists by referral. Director-fee model with optional production coordination.

One-to-one coaching for recording artists, executives, and speakers. Singers usually need breath and recording presence. Executives usually need to land a sentence in a boardroom without it losing the room. Same instrument, different room. Active recording artist with fifteen years in communications. I teach from practice, not theory.