The path
Thunder Bay → Toronto → Victoria. Communications work that started in environmental and cultural sector, deepened across architecture and healthcare, and never stopped including music.
About
Christine Savard
Eight years coordinating architecture proposals across engineers and partners taught me to write under pressure.
Producing my own records taught me to listen for what works.
The work I take on now uses both — across strategic creative and music.
Taking on two new engagements for spring 2026.
Narrative
What ties it together
Strategic thinking about story, and the artifacts that prove it. The same head that writes the brief scores the film. The same eye that builds a sonic identity directs the visuals. One head means one through-line — for clients exhausted by vendor coordination, that integration is the value.
Influences
Editorial restraint. Evidence over adjectives. The work shows up before the marketing copy. Christine quotes Diana Krall on phrasing and Donald Glover on practice.
On the work
I take a small number of engagements at a time. The model is depth, not coverage. Selected work → · Press → · Inquire →
The two halves of the practice share a brain — strategic thinking about story, and the artifacts that prove it.
Quick stats
- 15+ years
- Comms & marketing
- 8 tracks
- Self-released
- 4+ features
- Press coverage
- BA
- Royal Roads University
- Victoria, BC
- Based
- Current role
- Family Caregivers of BC — Communications & Marketing Lead
